Brand Growth
Prevent fraud and drive growth in brand value.
| Product Function Type | Product Function Name | Types of Data | Specific Data Fields | Processing Purposes | |
| Basic Functionality | App Analysis | Mandatory | Fundamental personal information | Unique device identifiers (Android ID), IP address | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, application version, application distribution channel, application process information, application's NFC permission status (yes or no), device's NFC capability (yes or no), device's Bluetooth capability (yes or no), terminal manufacturer, session start/stop time, language locale, mobile network/country code, time zone, hard disk, CPU, and battery usage information | To conduct coarse-grained multidimensional analysis and provide data reports categorized by region and application version number. | |||
| Optional | Optional personal information | OAID | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. | ||
| Application list | To identify, analyze, and purge fraudulent traffic. | ||||
| Network information (connectivity status of WiFi network or mobile network, connected WiFi BSSID or SSID information) | To obtain network connection status to determine network type and approximate regional scope. | ||||
| Device model, terminal device operating system version, screen resolution | To enable precise user segmentation and identify fraudulent traffic. | ||||
| Location information (latitude and longitude, SystemID, NetworkID, and BasestationID) | To generate more precise location distribution reports and identify fraudulent traffic. | ||||
| Ad Tracking | Mandatory | Fundamental personal information | Unique device identifiers (Android ID), IP address | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. | |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, application version, application distribution channel, application process information, application's NFC permission status (yes or no), device's NFC capability (yes or no), device's Bluetooth capability (yes or no), device model, terminal manufacturer, terminal device operating system version, session start/stop time, language locale, mobile network/country code, time zone, hard disk, CPU, and battery usage information | To conduct a coarse-grained multidimensional analysis, assess the effectiveness of advertising placements, and identify, analyze, and purge fraudulent traffic. | |||
| Optional | Optional personal information | OAID | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. | ||
| Application list | To identify, analyze, and purge fraudulent traffic. | ||||
| Network information (connectivity status of WiFi network or mobile network, connected WiFi BSSID or SSID information) | To obtain network connection status to determine network type and approximate regional scope, and identify, analyze, and purge fraudulent traffic. | ||||
| Location information (latitude and longitude, SystemID, NetworkID, and BasestationID) | To generate more precise location distribution reports and identify fraudulent traffic. | ||||
| Device model, terminal device operating system version, screen resolution | To enable precise user segmentation and identify fraudulent traffic. | ||||
| Product Functionality | Types of Data | Specific Data Fields | Processing Purposes | |
| App Analysis | Mandatory | Fundamental personal information | IP address, IDFV, and IDFA | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, applicationversion, application distribution channel, application process information, application's IDFA authorizationstatus, device model, terminal manufacturer, terminal device operatingsystem version, session start/stop time, language locale, mobile network/country code, time zone, hard disk,CPU, and battery usage information | To conduct coarse-grained multidimensional analysis and provide data reports categorized by region andapplication version number. | ||
| Optional | Network information | WiFi network or mobile network connection status, connected WiFi BSSID or SSID information | To obtain network connection status to determine network type and approximate regional scope. | |
| Location information | Latitude and longitude | To generate more precise location distribution reports and identify fraudulent traffic. | ||
| Ad Tracking | Mandatory | Fundamental personal information | IP address, IDFV, and IDFA | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, applicationversion, application distribution channel, application process information, application's IDFA authorizationstatus, device model, terminal manufacturer, terminal device operatingsystem version, session start/stop time, language locale, mobile network/country code, time zone, hard disk,CPU, and battery usage information | To conduct a coarse-grained multidimensional analysis, assess the effectiveness of advertisingplacements, identify, analyze, and purge fraudulent traffic. | ||
| Optional | Network information | WiFi network or mobile network connection status, connected WiFi BSSID or SSID information | To obtain network connection status to determine network type and approximate regional scope, and identify, analyze, and purge fraudulent traffic. | |
| Location information | Latitude and longitude | To generate more precise location distribution reports and identify fraudulent traffic. | ||
| Product Function Type | Product Function Name | Types of Data | Specific Data Fields | Processing Purposes | |
| Basic Functionality | App Analysis | Mandatory | Fundamental personal information | Unique device identifiers (ODID), IP address | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, application version, application distribution channel, application process information, terminal manufacturer, session start/stop time, language locale, time zone | To conduct coarse-grained multidimensional analysis and provide data reports categorized by region and application version number. | |||
| Optional | Location information | Latitude and longitude | To generate more precise location distribution reports and identify fraudulent traffic. | ||
| Fundamental personal information | Unique device identifiers (OAID, AAID) | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis | |||
| Other device information | Device model, terminal device operating system version, screen resolution | To enable precise user segmentation and identify fraudulent traffic. | |||
| Ad Tracking | Mandatory | Fundamental personal information | Unique device identifiers (ODID), IP address | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis. | |
| Basic data concerning other aspects of applications, devices, and networks | SDK or API version, platform, timestamp, system file creation time, application identifier, application version, application distribution channel, application process information, terminal manufacturer, session start/stop time, language locale, time zone | To conduct a coarse-grained multidimensional analysis, assess the effectiveness of advertising placements, and identify, analyze, and purge fraudulent traffic. | |||
| Optional | Location information | Latitude and longitude | To generate more precise location distribution reports and identify fraudulent traffic. | ||
| Fundamental personal information | Unique device identifiers (OAID, AAID) | To generate de-identified unique identifiers for end-users, facilitating fundamental analysis | |||
| Other device information | Device model, terminal device operating system version, screen resolution | To enable precise user segmentation and identify fraudulent traffic. | |||
| Name of the Permission | Purpose of the Permission |
| INTERNET | To permit applications to establish online connectivity and transmit data. |
| ACCESS_NETWORK_STATE | To permit applications to check the connectivity status, and suspend data transmission in instances ofnetwork irregularities. |
| READ_PHONE_STATE | To generate de-identified unique identifiers for end-users. |
| ACCESS_WIFI_STATE | To generate de-identified unique identifiers for end-users. |
| WRITE_EXTERNAL_STORAGE | To store device information, and document logs. |
| ACCESS_FINE_LOCATION (optional) | To rectify end-user geographic distribution data, enhancing the precision of report data, and identifyfraudulent traffic. |
| ACCESS_COARSE_LOCATION (optional) | To identify fraudulent traffic. |
| GET_TASKS (optional) | To enhance the precision in evaluating end-user engagement levels. |
| Name of the Permission | Purpose of the Permission |
| INTERNET | To permit applications to establish online connectivity and transmit data. |
| IDFA | To generate de-identified unique identifiers for end-users. |
| Location (optional) | To rectify end-user geographic distribution data, enhancing the precision of report data, and identifyfraudulent traffic. |
| WIFI(optional) | To identify fraudulent traffic. |
| Name of the Permission | Purpose of the Permission |
| ohos.permission.INTERNET | To permit applications to establish online connectivity and transmit data. |
| ohos.permission.APP_TRACKING_CONSENT(optional) | To generate de-identified unique identifiers for end-users. |
| ohos.permission.APPROXIMATELY_LOCATION(optional) | To rectify end-user geographic distribution data, enhancing the precision of report data, and identify fraudulent traffic. |