Tapping into high-potential Consumer Group

Group orientation and advertisement redirection technology enable targted marketing delivery, but in order to achieve better marketing results, apart from multi-dimensional consumer insight, the ability to tap and reach high-potential consumer group is required.

By harnessing the power of the data and algorithm capabilities of TalkingData Tengyun Attribution Platform, we can achieve one-stop operation from sample construction to automatic modeling, auto-rating, to high-potential consumer group generation, which simplifies the modeling process and improves the group segmentation efficiency and campaign delivery effect.

Brand Marketing and Conversion Performance Attribution Analysis

Based on the multi-dimensional tagging system of TalkingSmart DMP, advertisers can form a specific group segmentation through combination of various tags, and obtain a multi-dimensional portrait insight report through the consumer group insight module, so as to deeply understand the attributes and preferences of the consumer group.

TalkingSmart DMP supports portrait insight in five dimensions: demographic property, terminal property, business travel analysis, APP usage analysis and OTT family audio-visual preference, and analyzes the characteristic preference of consumer group in selected dimensions.

Tag Engine Facilitate the Construction of Tag System

With the help of TalkingSmart DMP, the tag engine not only provides basic device attribute tags, but also extracts consumer behavior tags in different media platforms to facilitate identifying the coverage of consumer group through various media tags; it also supports advertisers to create tags by themselves, so as to more flexibly match the needs of different customer business scenarios.

Multi-dimensional Insight into Consumer Group and Effect Evaluation

Based on the multi-dimensional tagging system of TalkingSmart DMP, advertisers can form a specific group segmentation through combination of various tags, and obtain a multi-dimensional portrait insight report through the consumer group insight module, so as to deeply understand the attributes and preferences of the consumer group.

TalkingSmart DMP supports portrait insight in five dimensions: demographic property, terminal property, business travel analysis, APP usage analysis and OTT family audio-visual preference, and analyzes the characteristic preference of consumer group in selected dimensions.